in science and tech
there is always the best solution

the best is objective

in culture
there is no best art    no best choice
taste is shaped by aesthetic
    contingent
    subjective 
but most importantly
it is tangible

you can sell taste

design is function and form

half objective
half subjective

function creates value
form gives it a price

the market shapes perception
scarcity into a style

aesthetic monopolies rise and fall

what was priceless    becomes cheap
what was cheap    becomes rare

the new
is only the old
shown at a different angle

the cycle is design